About Us
We are glad you decided to stop by here and get to know us a little bit better :) Before we begin about who we are and what we stand for, we would like to introduce the word Edi to you.
The most common mispronunciation we have heard so far that makes us chuckle is E-D-I or Eddie 😁 Edi is pronounced as A (As an Apple) and Di (Di as Diwali) and is a Sanskrit word that stands for a beautiful meaning - "Healing". We believe in the motto- Created locally, Impacting Globally and we are one of the proud homegrown businesses of India.
About the Founder:
The company was sole founded by Gaana Bhat, yes, female representation, wohoo! 😁 Being in the fashion industry and movies, fashion and comfort is something she dearly enjoys. Edi is like a baby to the founder, and has the heart and soul of her while the products are created. Coming from a tech background and with a strong love for fashion, each item is designed with utmost love, passion and dedication.
Vision and Mission:
Edi, where fashion meets comfort in the most unique and sustainable way possible. Started by a fashion enthusiast who also comes from a technology background, our brand represents the perfect blend of innovation and creativity.
Our journey began with a simple desire – to create clothes that are not only stylish and quirky, but also ultra-comfortable, and yet eco-friendly. We believe that fashion should not come at the cost of comfort, and vice versa. That's why we have worked hard to bring you the perfect fusion of both.
Our focus on sustainability is a reflection of our deep commitment to the environment. We have adopted the Made-to-order method, where each order is given the love, care, and attention it requires right from the scratch. By doing this, we ensure that we don't burden the earth by mass production of clothes, which often leads to wastage and overconsumption.
At Edi, we believe that everyone deserves to feel comfortable in their own skin, and our clothing reflects this belief. We offer a wide range of styles and designs that cater to all occasions – whether it's a lazy Sunday afternoon or a night out with friends. We strive to make every outfit unique, just like you.
So, come join us on this journey of comfort, style, and sustainability. Shop with us and experience the joy of wearing clothes that are not only fashionable but also kind to the earth.